we travelled the world + played a single track to 3800 people. then gave them one phone call. amongst those called were 20 solicitors, 2 radiologists, and a scuba instructor. 930 people said i love you but only 620 said it back. 407 people called their partners, some people phoned friends, but mostly people used the call to phone home. music gets you talking.
there’s always an odd good commercial amongst so many bad ones. i really liked this one, because in a way it unites what we have come up with in our time and the wishes and dreams that still drive us. whom would you call?
i believe.