about tides turning


Final Edition from Matthew Roberts on Vimeo.

Over the past months I have closely followed Mario Garcia’s blog. Arguably one of the best known newspaper designers in the world (and of course the one that also re-vamped the “Kleine Zeitung” I work for) his musings are interesting and entertaining at the same time. However as times are difficult for any kind of media, Mario has come up with a few interesting thoughts on re-igniting a fruitful co-existence of both on- and offline media. Quite honestly I have never been a fan of “we’ll-just-give-content-away-for-free-and-hope-for-ad-sales”-strategies that up until know haven’t been turning up too much money – at least to my knowledge.

Though I am not aware of any short-term solution for this problem, I still insist on publishers changing the way they put their websites to work. Honestly, I firmly believe in changing things all over rather than let evolution have its way. The reason is simple: While evolution is a great thing in terms of adapting to a changing world and its circumstances there is one thing we should never forget about – it will take some of us down for good. And I neither would want to be one of those who goes down nor work for any of the dinosaurs who just didn’t see things coming.

I believe.